Why Deco furniture stores and no longer dream?
dynamism.Thus, more than a third of visitors point to the lack of availability of sellers, and less than one in two visitors facing a stock-out was offered the opportunity to order a similar product. Worse, 37% buy when they are on the point of purchase while they prepared in advance their visit (60% consult the website before).
ESSENTIAL PLEASURE CONCEPT
How to explain this low rate of transformation? "Several reasons emerge list Veronique Varlin, director of ObSoCo. The fact of not having found the product, the prices too high, being well received, bad atmosphere, the unavailability of a product ... "Those who buy are rather playful. Thus, we must be relaxed to checkout! More than half of respondents (52%) whose mood was "amused" crack, without having previously intended to buy. Moreover, many (39%) live visiting Ikea or a goal as a walk. The concept of pleasure is paramount. "Many have forgotten the emotional dimension of the store experience, says Veronique Varlin. The role of vendors is essential for purchases that may be important. However, they have been somewhat sacrificed in recent years. "
Too bad, at a time when customers need advice and information. A sign has yet understood this: Ikea, where we went without necessarily with an idea in mind and where it comes out with a few dollars less. The temple of the purchase blow of heart
